Case Study: SpotSee achieves 56.7% more conversions with Digital Current

SpotSee boosts conversions 56.7% with Digital Current

SpotSee, a company providing damage and temperature monitoring SaaS and hardware solutions, faced a significant drop in organic traffic, keyword rankings, and leads after a rebranding and website migration. Their increased investment in PPC resulted in an abnormally high cost per acquisition. Digital Current was engaged to address these SEO and paid media challenges.

Digital Current implemented a technical SEO fix by resolving improper redirects and removing a manual penalty. They also created new, optimized website copy and restructured the PPC campaigns based on new audience research. This solution drove a 77.78% increase in organic traffic, a 56.67% lift in conversions, and yielded 2.5x more PPC conversions for $2,000 less spent monthly.

SpotSee