Case Study: HBA re-establishes brand visibility in China with Digital Crew®

HBA rebuilds WeChat visibility and engagement with Digital Crew

The customer, HBA, a global hospitality design firm, faced the challenge of rebuilding and repositioning its brand presence in China after a prolonged period of inactivity. Its objective was to re-establish relevance with Chinese developers, owners, and hospitality decision makers. To address this, HBA engaged the vendor Digital Crew® to focus on its WeChat strategy.

Digital Crew® implemented a solution by auditing competitor activity and completely rebuilding HBA's inactive WeChat account. The strategy was redesigned around premium storytelling and brand authority, with new visual direction and publishing cadence tailored for the Chinese market. The results included a strong upward recovery in WeChat visibility and engagement, steady audience growth, and increased content reach. This successfully re-established HBA as an active, credible presence within China’s hospitality and design ecosystem.

HBA