Case Study: Recap Streamlines Remote UX Research in China & APAC with Digital Creative

Recap launches China & APAC remote UX research platform with Digital Creative in 2 languages

The customer, Recap, required a robust SaaS platform to conduct remote UX research, specifically diary studies, in China and the APAC region. Their challenge was to create a seamless experience for participants to capture in-the-moment insights via a mobile app and for clients to review and analyze that data. Digital Creative was engaged to provide comprehensive discovery, design, and development services to build this solution.

Digital Creative developed a complete system consisting of a participant mobile app for iOS and Android and a client web dashboard. The solution enabled participants to complete tasks using video and photos, while the dashboard allowed clients to manage projects and analyze submissions. A key feature was the use of AI for automated transcriptions and translations of video responses, enabling English-speaking researchers to understand Chinese participants. The vendor successfully launched the Recap platform, making it available on major app stores and creating the first remote tool of its kind for international teams to run UX research in China without a language barrier.

Recap