Case Study: IKEA creates a seamless in-store digital experience with Digital Creative

IKEA launches a world-first concept store in Shanghai with Digital Creative

Digital Creative collaborated with IKEA to tackle a significant challenge presented by its new "Home Experience of Tomorrow" concept store in Shanghai. The challenge was to educate customers on a new, community-focused retail experience centered around digital touchpoints and mobile purchasing, moving away from IKEA's traditional store layout and shopping process.

The solution implemented by Digital Creative involved extensive user research, including generative co-design workshops and iterative design sprints with prototyping. This process helped design and optimize key in-store digital touchpoints such as mobile checkout, food ordering, and locker pickup. Through contextual in-store testing and multiple rounds of iterative improvements based on customer feedback, Digital Creative was able to help IKEA create an optimized and enjoyable digital experience for the new store concept.

IKEA