Case Study: Hublot achieves a premium WeChat owners club experience with Digital Creative

Hublot launches WeChat Owners Club benefits in one mini program with Digital Creative

The luxury watchmaker Hublot needed a digital solution to enhance customer loyalty and after-sales service for its owners in China. They partnered with the vendor Digital Creative to develop a dedicated WeChat mini program membership system.

Digital Creative designed and built the WeChatista mini program, which allows Hublot owners to authenticate their watches and unlock benefits like exclusive events, an extended warranty, and a virtual try-on feature. A key result was the integration of an automated repair pickup service with SF Express, providing members with free shipping to the service center. Digital Creative's solution successfully created a centralized digital hub for Hublot's customer community and privileged benefits.

Hublot