Case Study: Hublot achieves Greater China CRM transformation with Digital Creative

Hublot builds a MLPS 2.0 Level 3 certified CRM with Digital Creative

Hublot Greater China required a custom CRM solution to meet the unique needs of its luxury watch sales and data security within the localized digital ecosystem of China. The challenge was to create a secure system that could act as a single source of truth for customer data across all online and offline touchpoints in Greater China. Digital Creative was engaged to build this custom CRM software from the ground up.

Digital Creative developed a custom CRM using a technology stack including Laravel, Vue.js, and MySQL. The solution integrated data from boutique visits, ecommerce platforms, and WeChat mini programs, providing a 360-degree view of the customer. The system achieved MLPS 2.0 Level 3 certification, ensuring compliance with China's cybersecurity laws. According to the client, the CRM built by Digital Creative added tremendous value by streamlining operations, enabling innovation, and strengthening customer engagement across their business.

Hublot