Case Study: Kiddi Caru achieves consistent nursery branding with Digital Consortium

Kiddi Caru refreshes nursery marketing across all sites with Digital Consortium

Kiddi Caru, a chain of day nurseries, faced the challenge of achieving brand consistency across its existing locations and numerous newly acquired nurseries. This required a full redesign of all marketing and communication materials. Digital Consortium, acting as the brand guardian, provided print design and production services to address this need.

Digital Consortium redesigned the entire suite of print materials, including marketing leaflets, parent packs, and stationery. They introduced a new harlequin photo montage style to unify the brand while allowing individual nurseries to retain their local identity. The vendor also refreshed seasonal promotions and popular Christmas gifts, ensuring consistency across all touchpoints. This ongoing partnership equipped the Kiddi Caru marketing team with everything needed for effective campaigns.

Kiddi Caru