Case Study: Adobe Workfront achieves 48% more qualified enterprise leads with Digital Clarity

Adobe Workfront boosts qualified enterprise leads by 48% with Digital Clarity

Adobe Workfront, an enterprise work management platform, faced the challenge of limited brand presence and high customer acquisition costs in the competitive EMEA market. Their goal was to build enterprise-level awareness and convert high-value prospects into qualified leads profitably. To address this, they partnered with vendor Digital Clarity to develop a new Go To Market strategy.

Digital Clarity implemented a multi-location and ideal customer profile strategy involving deep market diagnosis, AI-driven campaign optimization, and localized content for key EMEA regions. This solution included native-language landing pages, persona-based targeting, and a joined-up channel execution. As a result, Adobe Workfront saw a 48% increase in qualified enterprise leads, an 88% growth in EMEA revenue, and a 37.6% reduction in cost per acquisition.

Adobe Workfront