Case Study: Sephora boosts engaged reach with Digital Business Lab’s influencer marketing program

Sephora grows engaged reach 64% with Digital Business Lab

Digital Business Lab partnered with Sephora to develop and execute a comprehensive influencer marketing strategy aimed at boosting brand engagement across six international markets. The challenge was to amplify Sephora's visibility and foster genuine consumer advocacy in diverse beauty landscapes by leveraging influential creators on platforms like Instagram, TikTok, YouTube, and Facebook.

The solution implemented by Digital Business Lab was a full-cycle influencer identification and activation program, which included managing the Sephora Squad ambassador program. This strategy significantly grew Sephora's engaged reach from 73 million to 120 million, a 64% increase, and generated 5 million total engagements and 114 million video views. Digital Business Lab's focused approach on high-impact content and events successfully strengthened Sephora's global presence.

Sephora