Case Study: iNova Pharmaceuticals boosts Difflam visibility with Digital Business Lab's DOOH and retargeting strategy

iNova Pharmaceuticals reaches 1.8 million impressions with Digital Business Lab

iNova Pharmaceuticals partnered with Digital Business Lab on a digital out-of-home (DOOH) strategy campaign to increase brand visibility and sales for its Difflam Lozenges. The challenge was to strategically reach a large, relevant audience—concert-goers at the Taylor Swift Eras Tour in Singapore—with timely messaging about the product’s use for sore throat relief after singing.

Digital Business Lab implemented an integrated DOOH and digital retargeting solution. Strategically placed ads in high-impact locations like the airport, iconic malls, and bus shelters near the stadium were complemented by Meta geofencing to retarget users. The campaign achieved over 1.8 million impressions across 124 strategic DOOH venues, successfully reaching 97% of its estimated target audience.

iNova Pharmaceuticals