Case Study: Art Central boosts ticket sales with Digital Business Lab's Google PMax optimisation

Art Central cuts cost per checkout initiation by 72% with Digital Business Lab

Art Central was not satisfied with its event ticket sales performance and partnered with Digital Business Lab to swiftly optimize its Google Performance Max (PMax) campaign. The challenge was to boost ticket sales and ensure a successful event by improving the campaign's efficiency and effectiveness.

Digital Business Lab revamped the Google PMax campaign structure, focusing on refining audience signals and dramatically improving ad strength with compelling copy. They also created authentically localized ads in Traditional Chinese to resonate with the Hong Kong audience. The vendor achieved significant results, including a 50% reduction in forecasted cost-per-click, a 30% increase in visitors to the ticket page after clicking an ad, and 72% savings on cost per checkout initiation.

Art Central