Case Study: Lightcast boosts brand impact with animated videos from Digital Brew

Lightcast inspires 600+ employees with Digital Brew

Lightcast, a global leader in labor market data, needed expert-level animated videos to launch their new "It Starts With Lightcast" campaign. Their challenge was to create content that reflected their fresh branding and inspired business leaders, government officials, and educators to view them as the go-to partner for workforce data. They engaged the animation services of vendor Digital Brew to achieve this.

Digital Brew produced three short animated videos that combined compelling visuals with a bold message. The results included overwhelmingly positive feedback from over 600 employees, strong internal campaign support, and the ability to repurpose the videos for social media to extend the campaign's reach. Lightcast continues to partner with Digital Brew exclusively for its animation work.

Lightcast