Case Study: Swiss Re achieves faster insurance sales with Digital Boutique’s iptiQ platform

Swiss Re cuts question set by 20% with Digital Boutique

Swiss Re, a global reinsurance leader, sought to transform the way it sold life insurance online. They partnered with Digital Boutique to overcome the industry's arduous process of creating a digital sales platform and to build a customer-centric ecommerce experience that would increase sales and reduce abandoned purchases.

Digital Boutique delivered the IptiQ platform, which included discovery, UX, information architecture, and end-to-end visual design. The solution provided a faster online experience, reducing the question set by 20% and enabling a quick quote in under one minute. This measurable impact empowered Swiss Re to offer coverage in under 20 minutes and form new partnerships with insurers.

Swiss Re