Case Study: Premier League Football Club achieves record kit launch success with Digital Boutique

Premier League Football Club boosts orders 20% with Digital Boutique

Digital Boutique partnered with a premier league football club to transform its ecommerce capabilities. The club's challenge was to replace its end-of-life Magento 1 site without jeopardizing its status as a major revenue driver, all while managing a large and complex project at a rapid pace.

The solution Digital Boutique implemented included a custom React Kit Builder App for complex product customization, geolocation for internationalization, and a custom headless admin panel for agility. The results were significant, including a 20% increase in orders, a 53% improvement in page speed, a 22% reduction in bounce rate, and a 50% cut in server costs, powering the club's most successful kit launch ever.

Premier League Football Club