Case Study: PJ Pan achieves double-digit loyalty growth with Digital Boutique's Magento 2 relaunch

PJ Pan drives double-digit growth in loyalty programme with Digital Boutique

Digital Boutique worked with sleepwear retailer PJ Pan to replace its outdated website. The challenge was to create a new online presence that was worthy of the brand's stylish, luxury products and unique market position.

The solution implemented by Digital Boutique was the launch of a new Magento 2 digital flagship store. They provided a fresh, minimalist design with streamlined navigation and created complex backend solutions for filtering and search to handle the extensive product range. They also integrated the site with the ERP system Sagepay and introduced an email automation program and a loyalty program. As a result, Digital Boutique helped achieve double-digit growth in the loyalty program since the site's launch.

PJ Pan