Case Study: Leicester City Football Club boosts ecommerce sales with Digital Boutique

Leicester City Football Club boosts sales 130% with Digital Boutique

Digital Boutique was engaged by Leicester City Football Club to create an interconnected ecommerce solution that could meet heightened fan expectations following the club's Premier League win. The challenge was to deliver a world-class online retail experience, with a particular focus on a complex shirt customization module that was beyond the capabilities of standard platforms.

The solution implemented by Digital Boutique included a mobile-first omnichannel experience with single sign-on and a custom kit builder application. This was supported by a Google Tag Manager setup for unified analytics. The results were significant, with Digital Boutique reporting a 130% increase in sales, a 65% rise in conversions, and a 30% boost in average order value for the club.

Leicester City Football Club