Case Study: Heineken Streamlines B2B Ordering with Digital Boutique

Heineken streamlines B2B ordering with Digital Boutique across 189 screens

The customer, Heineken, an international beer brand, faced the challenge of persuading its business customers to order online. They needed to refine a complicated B2B purchasing process and enhance a fragmented ecommerce experience while managing complex logistics. Vendor Digital Boutique collaborated with them to deliver a comprehensive solution built on the SAP Hybris 1905 platform.

Digital Boutique implemented a solution focused on eliminating confusion and friction in the buying process. The result was a streamlined B2B experience that drove the rapid adoption of online ordering, encouraging more existing customers to order online and attracting new customers from competitors.

Heineken