Case Study: Floris London brings fragrance to life online with Digital Boutique

Floris transforms ecommerce with Digital Boutique’s multi-store Magento solution

Digital Boutique partnered with Floris London, a perfumer to the British Royal Family, to overcome the challenge of selling fragrances on a digital platform that cannot convey scent. The project involved a full ecommerce replatforming to Magento Enterprise and a complete redesign.

The solution implemented by Digital Boutique included innovative features like an AI-driven sample program, evocative copy, and aspirational visuals to build an emotional connection online. They also integrated with Sage200 for operations and created a multi-store, multi-currency solution. Digital Boutique delivered a successful project that conveyed the brand's heritage and sophistication, resulting in a highly effective digital experience for the customer.

Floris