Case Study: ETB Technologies boosts sales by 50% with Digital Boutique

ETB Technologies boosts sales 50% with Digital Boutique

ETB Technologies, one of Europe's largest stockists of refurbished IT hardware, faced the challenge of scaling its business and improving customer convenience. Their complex product range and an intricate website backend were causing friction, costing sales and preventing customers from confidently buying enterprise hardware online. They partnered with Digital Boutique for a Magento-based ecommerce transformation.

Digital Boutique conducted extensive UX discovery and research to redesign the site, focusing on streamlining the complex user journey and rebuilding the Build to Order service. The solution led to a 50% increase in sales during the first month after launch. Digital Boutique also improved site performance and continues to work with ETB on ongoing optimisation.

ETB Technologies