Case Study: Boots achieves ecommerce growth with Digital Boutique

Boots boosts conversion 124% with Digital Boutique

Digital Boutique provided technical support to Boots, a major retailer, following its acquisition of several brands, including Sleek MakeUP. The challenge was to integrate these acquired brands' web infrastructure, applications, and data systems into Boots' company-wide inventory and logistics while meeting its stringent performance and security standards.

The solution from Digital Boutique involved a comprehensive ecommerce makeover, including UX optimization, data consultancy, and 24/7 maintenance. The results were significant, with a 124% increase in conversion, an 8% rise in average order value, a 40% boost in cross-border commerce, and a 157% increase in revenue, alongside double-digit year-on-year growth.

Boots