Case Study: Williamsburg Therapy Group achieves 147 booked leads and lower cost per lead with Digital Authority Partners PPC and web optimization

Williamsburg Therapy Group grows booked leads from 8 to 147 with Digital Authority Partners

Williamsburg Therapy Group, a mental health practice, partnered with Digital Authority Partners to address their underperforming Google Ads account. The inherited account was spending heavily but could not track a single booked appointment due to broken conversion tracking. It also suffered from a cluttered campaign structure, wasted ad spend, and poor-quality ads that were blocked from core search terms.

Digital Authority Partners rebuilt the entire PPC account from the ground up. They fixed conversion tracking, consolidated nine campaigns into five focused ones, wrote new market-specific ads, and built dedicated landing pages. As a result, booked leads skyrocketed from 8 in April to 147 in June, while the cost per lead plummeted from over $2,000 to approximately $158, delivering massive growth with far less waste.

Williamsburg Therapy Group