Case Study: Athenahealth boosts revenue and app engagement with Digital Authority Partners

Athenahealth boosts revenue 140% with Digital Authority Partners

Athenahealth, a healthcare technology company, faced a challenge with its Epocrates clinical reference app, where declining revenue and user engagement could not be explained by its existing analytics. Digital Authority Partners was engaged to address these performance issues and data gaps that were preventing data-driven decisions.

Digital Authority Partners conducted an analytics audit and rebuilt the data collection foundation with a new taxonomy and tag management. This allowed for A/B testing and the implementation of a new analytics platform. The solution delivered a 140% increase in revenue, a 40% lift in app engagement, and a 36% rise in physician surveys completed, establishing a lasting data-driven culture for the client.

Athenahealth