Case Study: Save Mart Supermarkets engages customers with stop-motion Peet’s Coffee video by Digital Attic

Save Mart Supermarkets creates a one-of-a-kind stop motion coffee video with Digital Attic in hours of frame-by-frame production

The customer, Save Mart Supermarkets, partnered with vendor Digital Attic to create a short, informative video to promote its new Peet's Coffee Program. Their challenge was to develop a video that would both attract audience attention and effectively convey information about the program.

Digital Attic implemented a solution using stop motion video. Their team meticulously photographed individual frames, carefully maneuvering props like coffee beans to create the illusion of movement. After shooting, they edited the frames into a seamless sequence, adding color correction, graphics, and sound effects. The final video was a one-of-a-kind piece that successfully captured viewer attention to communicate the program's details.

Save Mart Supermarkets