Case Study: Smaart Recruitment achieves 3X more call center opportunities with Digital Assembly

Smaart Recruitment grows call center opportunities 3X with Digital Assembly

Digital Assembly helped Smaart Recruitment, an award-winning Australian recruitment agency, overcome its marketing challenges. The agency's in-house efforts were producing limited results due to a website that lacked strong SEO foundations and an underperforming Google Ads campaign hampered by a lack of expertise and resources.

To address this, Digital Assembly built a custom growth system encompassing organic and paid search. The solution included a comprehensive SEO overhaul with technical, on-page, and backlink improvements, alongside a complete rebuild of their Google Ads strategy supplemented with retargeting and video content. As a result of Digital Assembly's work over a five-year partnership, Smaart Recruitment saw a 379% surge in call-center opportunities, a 494% increase in ranked keywords, and a 207% rise in Google Ads conversions, transforming their marketing into a dependable pipeline of high-quality demand.

Smaart Recruitment