Case Study: Meemori builds a memorable family storytelling app with Digital Ant

Meemori achieves a 42.48 CZK long-term CPI with Digital Ant

Meemori, a mobile app created by a family to preserve unique intergenerational stories, faced the challenge of developing its brand identity and effectively launching in competitive English-speaking markets. They partnered with the digital marketing agency Digital Ant for a comprehensive solution.

Digital Ant developed the Meemori brand name and all branding, helped create the app's animations, and designed the website. The agency then launched targeted app download campaigns on Google, Meta, and TikTok in the UK and US. This strategy achieved an excellent long-term cost per install (CPI) of 42.48 CZK for Android in the US market, a strong result given the market's size.

Meemori