Case Study: HoppyGo drives user growth and higher lead acquisition with Digital Ant

HoppyGo grows app earnings past 30 million CZK with Digital Ant

HoppyGo, a peer-to-peer carsharing platform, faced the challenge of acquiring two distinct user groups—car renters and car owners—across both its website and mobile app. To tackle this, they partnered with the vendor Digital Ant to run targeted lead generation and user acquisition campaigns.

Digital Ant implemented a data-driven strategy involving extensive creative testing, audience segmentation, and continuous optimization across platforms like Meta and Google. This included a complete overhaul of their Google Ads structure and enhanced in-app tracking. The results were significant growth, including an 81% increase in key metrics in 2020, a 25% year-on-year revenue growth in 2022, and over 30 million CZK earned for car owners by 2023.

HoppyGo