Case Study: Hladina sells 60% of luxury resort apartments with Digital Ant

Hladina sells 60% of luxury resort apartments in 3 months with Digital Ant

Digital Ant helped Hladina, a developer of a luxury apartment complex, overcome the challenge of selling units for a project that did not yet physically exist. Their goal was to sell 40% of the apartments exclusively through online channels within a three-month period, relying solely on digital marketing instead of traditional offline advertising.

The solution from Digital Ant involved creating an interactive website and launching a comprehensive test campaign on Meta to refine targeting and messaging. This revealed that emotional appeals and video content outperformed financial messaging. The main campaign then utilized these insights across Meta, Sklik, and Google. As a result, Digital Ant's strategy far exceeded the goal, ultimately helping to sell 60% of the resort by the end of summer 2024.

Hladina