Case Study: Tire Pros boosts NASCAR brand awareness with Digital Air Strike

Tire Pros drives 1.35M impressions with Digital Air Strike

The customer, Tire Pros, sought to increase brand awareness as a sponsor of a NASCAR team. To achieve this goal, they partnered with vendor Digital Air Strike to implement a geofenced advertising campaign.

Digital Air Strike launched a solution using geofenced ads targeting fans at races and nearby locations. This campaign resulted in 1.35 million impressions and 3,068 clicks to the Tire Pros website, achieving a click-through rate three times higher than the industry average.

Tire Pros