Case Study: Seelye Auto Group boosts lead follow-up and closes more deals with Digital Air Strike Response Logix

Seelye Auto Group reactivates 27% of internet sales with Digital Air Strike

Seelye Auto Group, a four-store dealership in Kalamazoo, Michigan, wanted a better process for responding to leads and a way to reactivate cold prospects. They partnered with vendor Digital Air Strike and implemented its Response Logix service to automate and standardize their customer follow-up.

Digital Air Strike's solution used Response Logix to automatically send a Smart Quote email within 10 minutes of a lead coming in and then followed up for 180 days. This process reactivated a significant number of leads, with 27% of the group's internet sales attributed to a Response Logix email sent 60 days after the initial customer interaction.

Seelye Auto Group