Case Study: McClinton Chevrolet boosts trade-in interest with Digital Air Strike

McClinton Chevrolet sends text to 8,500 customers with Digital Air Strike

McClinton Chevrolet, a dealership in Parkersburg, West Virginia, faced the challenge of quickly acquiring used vehicle inventory in a hot market. They partnered with vendor Digital Air Strike to find a fast and effective way to reach car owners interested in trading in their vehicles.

Digital Air Strike's solution involved sending a bulk text message campaign to 8,500 customers. This approach generated immediate engagement, resulting in 1,200 clicks on the link, 150 trade-in requests, and 40 appointments scheduled within the first weeks. The vendor's Sales Boost service also handled consumer follow-up, allowing McClinton's team to focus only on sales-ready customers.

McClinton Chevrolet