Case Study: Great Northern Cabinetry Boosts Dealer Leads with Digital 1

Great Northern Cabinetry boosts Become a Dealer submissions to 35 per month with Digital 1

Great Northern Cabinetry, a cabinet manufacturer, faced significant challenges in expanding its dealership network. Their website, built on SquareSpace, lacked the functionality to effectively generate and track leads from paid ads. This resulted in very few "Become a Dealer" form submissions and an inability to measure marketing performance due to garbage traffic and no conversion tracking. They hired Digital 1 for its expertise in handling complex B2B and B2C digital marketing requirements.

Digital 1 implemented a comprehensive solution that included extensive keyword research, the creation of targeted Google Ads campaigns, and significant website enhancements. They set up proper conversion tracking through Google Tag Manager and implemented tools to reduce spam. The results were dramatic, with "Become a Dealer" submissions increasing from just 2-3 per month to an average of 35 per month, while the cost per conversion dropped to $35. This success led Great Northern Cabinetry to retain Digital 1 for ongoing management and to expand the program.

Great Northern Cabinetry