Case Study: Simmons Veterinary Clinic achieves 62% pet parent app adoption with Digitail

Simmons Veterinary Clinic drives 62% pet parent app adoption with Digitail

Simmons Veterinary Clinic, a brick-and-mortar practice in Decatur, Georgia, faced the common industry challenge of achieving consistent adoption and engagement with a digital pet parent app. The clinic partnered with vendor Digitail to overcome low app download rates and integrate this technology into their client workflow.

Digitail's solution involved a comprehensive, multi-touchpoint strategy for promoting the app, including a prominent website call-to-action, promotion via Google reviews, pre-appointment reminders, QR codes in exam rooms, and ensuring whole-team buy-in. This approach led to a 62% pet parent app adoption rate for Simmons Veterinary Clinic, with one out of every four appointments being scheduled directly through the Digitail app.

Simmons Veterinary Clinic