Case Study: King’s Schools aligns admissions and marketing teams with Digistorm Funnel

How Funnel aligns teams to hit growth goals

King's Schools, an independent Christian school with over 1300 students, faced a challenge with its inefficient and siloed admissions process. The team was overwhelmed by managing data across numerous spreadsheets, which hindered communication between their marketing and admissions departments and made tracking prospective families difficult. They sought an all-in-one solution from vendor Digistorm to better nurture leads and consolidate their information.

The school implemented Digistorm's product, Funnel, which provided a centralized platform to organize and filter detailed family data. The solution offered crucial features like lead scoring and conversion tracking, allowing the team to prioritize inquiries and understand their sources. As a result, Digistorm helped King's Schools align their teams, significantly improve the efficiency of their admissions strategy, and save team members time, which was reallocated to building better connections with families.

King’s Schools

Michelle McCollum

Marketing Manager