Case Study: United Asia Finance Limited enhances mobile loan app UX and UI with DigiSalad

United Asia Finance Limited completes loan applications in 3 minutes with DigiSalad

The customer, United Asia Finance Limited, faced the challenge of an outdated mobile app user experience and interface that no longer met customer needs for its YESSSSSS UA loan services. The vendor, DigiSalad, was enlisted to redesign the UX and UI to modernize the branding and improve the in-app loan application journey.

DigiSalad implemented a solution that included a new UI featuring 2D illustrations and dynamic effects from the client's TV campaign, alongside a streamlined user flow based on a "3-click rule" to minimize steps. This redesign simplified the loan application process and incorporated interactive elements. As a result, DigiSalad helped increase the average user session duration and raised the conversion rate for the application.

United Asia Finance Limited