Case Study: Tigerair Taiwan improves flight booking UX with DigiSalad

Tigerair Taiwan improves mobile booking with DigiSalad in just a few clicks

Tigerair Taiwan, a budget airline popular with younger travelers in Taiwan, needed to revamp its website to provide a better mobile booking experience. The airline partnered with the digital agency DigiSalad to create a new responsive website that would make it easier for users to track deals and book flights on any device.

DigiSalad implemented a customized responsive web design (RWD) portal. Key features included a tutorial overlay for new users, cookie-based memory of recent searches, and a playful interface featuring the airline's mascot. A central interactive route map allowed users to visually explore and select flight destinations. DigiSalad's solution successfully created a more engaging and user-friendly platform for Tigerair Taiwan's customers to book travel anytime, anywhere.

Tigerair Taiwan