Case Study: New Yaohan revolutionizes customer loyalty with DigiSalad

New Yaohan boosts loyalty engagement across 25+ years with DigiSalad

New Yaohan, an iconic Macau department store, faced the challenge of creating a modern and unified customer loyalty program to engage diverse customer segments across its various retail brands. They partnered with the digital agency DigiSalad to develop a new CRM program, alongside a website and app, to revolutionize retail engagement and foster long-term customer relationships.

DigiSalad implemented a modular website and app framework that provided design consistency with tailored flexibility for each store brand. Key features included location-aware personalization and a seamless "Instant Earn Instant Burn" points system for frictionless redemption. The data-driven solution provided personalized member notifications, leading to an enhanced customer experience that encouraged advocacy and increased brand loyalty for New Yaohan.

New Yaohan