Case Study: Nan Fung Group enhances ESG-driven customer loyalty with DigiSalad’s NF Touch website

Nan Fung Group launches NF Touch with DigiSalad, unifying points, tokens, and green acts across 2 key rewards paths

Nan Fung Group sought to revolutionize its customer loyalty and engagement through its NF Touch program, aiming to incentivize shopping and green actions with a points system. The challenge was to create a digital gateway for this program that was intuitive, engaging, and accessible to a diverse user base. Partnering with digital agency DigiSalad, the project required a comprehensive website to serve as the program's hub.

DigiSalad designed and developed the NF Touch website, implementing a mobile-first strategy, intuitive UX features like automatic scrolling and an advanced search function, and full multilingual support. The solution included an interactive rewards catalog and a widget-based CMS for easy content management. The resulting platform successfully enhanced user engagement for Nan Fung Group, providing a seamless experience that supports the brand's goals of sustainability and customer loyalty.

Nan Fung Group