Case Study: Nan Fung Group elevates AIRSIDE’s digital experience with DigiSalad’s UX/UI website design and development

Nan Fung Group launches AIRSIDE website by 28 September 2023 with DigiSalad

The Nan Fung Group developed AIRSIDE, a new mixed-use building, and required a digital platform to match its immersive physical experience. They partnered with the digital agency DigiSalad to create a website that would seamlessly showcase the mall's diverse offerings, merchants, and events to visitors.

DigiSalad implemented a dynamic UX and UI design for the AIRSIDE website, utilizing SVG animations for an engaging visual journey. Key features included a personalized trip planner tool and real-time integration with the building's indoor air quality system. This solution enhanced functionality and brand identity, delivering a seamless digital experience that complements the physical mall. DigiSalad's work successfully translated AIRSIDE's vision for community well-being and sustainability into its online presence.

Nan Fung Group