Case Study: Hong Kong China Rugby elevates fan engagement with DigiSalad's website redesign

Hong Kong China Rugby boosts fan engagement with DigiSalad's revamped website

Hong Kong China Rugby (HKCR) faced significant challenges with their former website, which suffered from poor usability, disorganized content, and inconsistent branding that diminished user trust. The static homepage failed to capture the excitement of the sport, leading to a frustrating experience for fans. To address these issues, HKCR partnered with the digital agency DigiSalad for a comprehensive UX, UI, and website development overhaul.

DigiSalad implemented a complete redesign, introducing a dynamic homepage with interactive video content, streamlined navigation, and new features like a real-time Match Centre and an event countdown clock. They also revamped the e-commerce platform and unified the site's branding. This solution transformed the website into an engaging and intuitive hub for fans, successfully revitalizing the online experience to support HKCR's goals of expanding rugby's reach and fostering a stronger community.

Hong Kong China Rugby (‘hkcr’)