Case Study: China CITIC Bank International drives app downloads and new account openings with DigiSalad’s ThankFare campaign website

China CITIC Bank International launches high-traffic rewards campaign with DigiSalad

China CITIC Bank International (CNCBI) partnered with the digital agency DigiSalad to launch a campaign to drive downloads of its In Motion mobile app and new account openings. The challenge was to transform a standard promotional offer into an engaging, time-sensitive experience that would capture user interest and data while adhering to strict bank-grade security and compliance standards.

DigiSalad designed and developed the ThankFare campaign website, an interactive platform featuring limited-time rewards like concert tickets and travel. The solution included a high-performance system for reward allocation, a secure redemption journey, and a customizable CMS with a peer-approval permission set for operational integrity. This allowed CNCBI’s marketing team to manage the campaign in real-time. The project successfully reframed the bank's onboarding process, capturing valuable first-party data at the peak of engagement to support long-term customer relationship building and personalized communications. DigiSalad delivered a scalable, secure campaign that drove measurable customer acquisition.

China CITIC Bank International