Case Study: Companhia de Electricidade de Macau improves e-service experience with DigiSalad

CEM streamlines service access for 5+ user groups with DigiSalad

Companhia de Electricidade de Macau (CEM) faced challenges with its outdated website, which had become lengthy and difficult to navigate due to an overload of content. The search function was not prominent, and the site lacked digital touchpoints for customer interaction. CEM engaged the digital agency DigiSalad for a comprehensive UX & UI design and website revamp to address these issues.

DigiSalad implemented a solution featuring an all-in-one e-Service portal that allows users to submit applications, track statuses, and download documents online. A guest checking feature simplified bill viewing, and a chatbot named Fady was integrated to handle enquiries, significantly reducing the workload for front-line staff. DigiSalad successfully catered to over five different user groups, creating a streamlined and improved user experience for all of CEM's stakeholders.

Companhia de Electricidade de Macau (CEM)