Case Study: Gudrun Sjödén cuts trademark management workload by 80% with Digip

Gudrun Sjödén cuts trademark workload by 80% with digip

Gudrun Sjödén, a Swedish fashion label, needed to protect its unique brand and trademarks globally from infringement. Before working with digip, the company managed this with a traditional approach that involved multiple lawyers across different countries and jurisdictions, a process that consumed hours of their time.

digip provided a digital monitoring solution with a clever warning system, acting as a one-stop shop with devoted lawyers. This implementation cut Gudrun Sjödén's workload by 80%, saved the company a lot of money globally, and provided a smooth and functional clarity to their trademark protection process.

Gudrun Sjödén