Case Study: PrettyLitter Achieves $1.1M in Pop-Up Revenue with Digioh

PrettyLitter drives $1.1M from pop-ups with Digioh

PrettyLitter, a crystal-based cat litter brand, faced rising acquisition costs and needed a smarter way to turn anonymous site visitors into loyal customers with its lean marketing team. They partnered with Digioh to implement its Identification Suite and pop-up solutions to address this challenge.

Using Digioh, PrettyLitter recovered over 496,000 visitor identities and synced them to Klaviyo, transforming unknown traffic into segments for personalized marketing. Digioh's pop-ups and gamified Spin-to-Win campaigns drove $1.1 million in attributed revenue and were responsible for 70% of new US email subscribers. This solution provided the foundation for a highly successful loyalty program.

PrettyLitter