Case Study: Pressed achieves 20% of site revenue from visitor identification with Digioh

Pressed drives 20% of site revenue with Digioh

Pressed, a wellness brand, needed to recreate its guided in-store product discovery experience online and overcome the limitations of its previous quiz tool. Their challenge was to guide anonymous visitors, reduce purchase uncertainty, and grow their addressable audience for marketing. They partnered with Digioh to address this.

Digioh implemented a flexible Flavor Quiz integrated with its Passport visitor identification system. This solution provided personalized product recommendations and connected onsite behavior with Klaviyo for targeted email and SMS campaigns. As a result, Pressed drove 20% of its total site revenue from the program and saw a 46% increase in the average order value from shoppers who completed the quiz, demonstrating Digioh's significant impact.

Pressed