Case Study: Obvi doubles quiz engagement with Digioh

Obvi doubles quiz engagement and lifts CVR 102% with Digioh

Obvi, a health and wellness brand, faced limitations with their original product recommendation quiz from Octane AI. The quiz was inflexible, aesthetically unappealing, and provided limited actionable data, resulting in a low 45% completion rate that hindered their personalization goals.

By switching to Digioh, Obvi built a fully customizable product quiz with dynamic logic and improved design. Working with Digioh's team, they created an engaging experience that drove an 80% quiz completion rate, a 102% increase in conversion rate, a 34% lift in average order value, and a 14% higher customer lifetime value.

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