Case Study: Lull boosts mattress sales with Digioh’s personalized product quiz

Lull boosts mattress sales 144% with Digioh

Lull, a company known for its high-quality mattresses, faced the challenge of guiding online shoppers to the right product and overcoming purchase hesitation for their premium items. They wanted to implement a product recommendation quiz for years but found building one from scratch too complex. Partnering with the vendor Digioh, they sought to create a personalized quiz experience to educate customers and collect data.

Digioh implemented a mattress finder quiz that created a guided, personalized experience without requiring engineering resources. This solution delivered exceptional results for Lull, including a 144% lift in conversion rates, a 36% increase in average order value, and a 300x+ ROI. The vendor Digioh also helped Lull collect zero-party data, with nearly half of all quiz takers opting into email marketing.

Lull