Case Study: IGK Hair achieves 30% color sales growth with Digioh guided selling quizzes

IGK Hair boosts color sales 30% with Digioh

IGK Hair, a well-known haircare brand, faced the challenge of simplifying the hair color selection process for its online shoppers. Their existing quiz was unable to provide personalized guidance due to a lack of branching logic and customization. Partnering with vendor Digioh, IGK sought to implement a more advanced product recommendation quiz to empower customers and drive sales.

Using Digioh's advanced product quizzes with branching logic, IGK created a personalized shade finder that adapts to shopper responses. The vendor's solution also included an exit-intent pop-up to increase engagement. This resulted in a 30% increase in color sales, a 19% lift in average order value, and a 137% increase in conversion rate, generating $150,000 in new revenue for IGK Hair.

IGK Hair