Digioh
5 Case Studies
Case Study: What to Expect achieves a 2.9% increase in app downloads with Digioh
A Digioh Case Study
How What to Expect Increases Registrations and App Downloads
What to Expect, a leading pregnancy and baby development site, wanted to boost app downloads among its mobile audience. The challenge was to present the right message to the right device without disrupting the site experience.
Using Digioh’s device detection, What to Expect served targeted inline widgets—an Android-specific app download widget for mobile and a desktop widget that directed users to email registration. The targeted approach raised click-through rates, driving 2.9% of visitors to download the app and redirecting 2.2% of desktop visitors to the registration page.
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