Case Study: Hershey's achieves 500+ email signups per day with Digioh

Hershey's Boosts Email List Growth With Digioh

Hershey's, the iconic chocolate brand, wanted to grow its email list by adding capture forms to every page of its website. The challenge was to deploy forms that were both high-converting and mobile-friendly without disrupting the user experience.

Using Digioh’s forms—seamlessly integrated with Salesforce Marketing Cloud—Hershey's added a homepage incentive plus subtle footer and embedded forms sitewide. The campaign now captures over 500 emails per day (531/day) and achieves a 7.79% conversion rate for first-time mobile visitors.

Hershey's