Case Study: CrazyBulk achieves 141% higher conversions with Digioh

CrazyBulk lifts conversions 141% with Digioh

CrazyBulk, a health and wellness brand, faced a challenge with shoppers leaving their site without purchasing due to uncertainty about which supplements were right for their goals. This resulted in a low 2% conversion rate. To provide guidance, they partnered with vendor Digioh to implement an interactive product recommendation quiz.

Digioh's solution was an interactive quiz that acted like a digital personal trainer, asking questions to deliver tailored product recommendations. This guided selling experience delivered significant results for CrazyBulk, including a 141% increase in conversions, a 16x ROI, and a 16% higher average order value from quiz takers. Furthermore, the Digioh-powered quiz drove 7% of the brand's total online revenue and captured over 10,500 new email subscribers.

CrazyBulk